design is learning design. It is the primary purpose and direction of the business so if you are looking for a professional and seasoned instructional designer, you have reached your destination.

Nikki received her Master's Degree in 2002 from Stanford University in the discipline of Learning, Design and Technology (also known as Instructional Design). Eventually, she worked for large organizations to design and develop e-learning programs. Nikki is now exclusively operating as a professional e-learning and instructional design consultant. Working in a multitude of fields, she can be entrusted with a keen ability to comprehend and translate materials in the fields of technology, K-12 and continuing education, retail and pharmaceuticals.

Some often raise an eyebrow when Nikki describes herself as an instructional design expert ("Huh?"). So for those of you who happen to be here without an explicit understanding of this field, allow Wikipedia to describe it in the most succinct of terms:

"Instructional Design (also called Instructional Systems Design [ISD]) is the practice of maximizing the effectiveness, efficiency and appeal of instruction and other learning experiences. The process consists broadly of determining the current state and needs of the learner, defining the end goal of instruction, and creating some 'intervention' to assist in the transition.

Ideally the process is informed by pedagogically and andragogically (adult learning) tested theories of learning and may take place in student-only, teacher-led or community-based settings. The outcome of this instruction may be directly observable and scientifically measured or completely hidden and assumed. There are many instructional design models but many are based on the ADDIE model with the phases analysis, design, development, implementation, and evaluation.

As a field, instructional design is historically and traditionally rooted in cognitive and behavioral psychology." -- Wikipedia

Little-known fact: Nikki once dreamed of being a top executive for a Fortune 500 firm before she figured out her life's passion in design.